Three things drive the future of the music industry. First, the demand for creative products as innovation continues to take us into the next phase ofsocial and corporate evolution. Music won’t just about the latest band… it’ll be about matching those bands and their music to the perfect audience. A single band for every company, or every product, or even every IOT connected device?Yep, that’s exactly what we’re saying. We believe the future of music goes from “popular” to “personal” and that specialization is the next step. Second, because of this corporatecreative demand, the industry of disruptive music practices are onthe rise. More and more we are seeing incubators that utilize mobilemusic studios and training programs which last from 8 weeks to 12weeks showing up to participate in this music revolution.For a more comprehensive discussion on this subject, pleasereference this excellent article.As referred to in the article, those who find innovative approachesto solve the financial equation will be the ones who are successful inthe long run, and we believe early adopters will thrive during the shift, which is why The Jam Room is working towards the launch of its own unique platform for producing and marketing songs, lyrics, riffs and othermusical output in a way that conforms to this conjecture of the future.The third influence on the scene is the block-chain, offeringworldwide electronic collaboration and sales, hosting dynamic on-demand cataloging of short segments of musical expression all theway up to complete productions that articulate comprehensivethemes.For example K-Pop (Indicatie of Korean Pop Music) and Z-Pop are companies that leverage Block-Chain technology and their own crypto-currency models to essential do what we are suggesting we’ll be able to do in a more local and Web 2.0 way. Block-chain is the ultimate implementation but jumping straight into it is a pricey and riskyproposition, as well as out of commercial reach for quite some time. Although it does help us see where collaboration is ultimately headed technologically, so we can adapt lessons learned from it to our own strategy. And because of the language barrier that exists between K-Pop artists and the rest of the world, this platform has limited scope. Here’s a Forbes articlediscussing block-chain and how it’s currently being used within the musicindustry.The world is transitioning and music is going to be a central part ofthese future platforms where everything becomes categorized andsyncopated around rhythm and sound. As the commercial demandfor highly tailored music skyrockets, innovators and musicians alikewill be scrambling to devise approaches to leveraging it, which iswhere The Jam Room will be exceedingly fruitful, because we willnot only be ready for it… we’ll help define it.