A Service Model for Popularizing & Empowering Your Music

February 7, 2020

The Jam Room has an underlying agenda besides training, collaboration, and replication and it’s to empower as many charities as we can with the emotional power of music, combined with the distribution prowess of digital marketing. 

In my twenties I waited tables at an El Toritos restaurant in Northern California when I wasn’t on duty at Naval Air Station Moffett Field as an aviation electronics technician for a P-3 Orion sub-hunting aircraft squadron. The extra money was nice but waiting tables was far from glamorous.  I had my eyes on the Cantina, where a cocky young showman could entertain the drunken masses. This all took place in 1988, the year Tom Cruise blew up the scene for bartenders with his Box Office hit “Cocktail.” 

Needless to say I was soon flipping bottles, wearing t-shirts that were too tight, and playing the field from one side of the bar to the other.  Plenty of hard-knock lessons to explore there some other time, but for now suffice it to say that this is where I first learned the effectiveness of serving.

I never would have had this opportunity if I hadn’t gotten some good advise from Dave. I wish I could remember Dave’s last name, but his name tag just said Dave so that’s all I remember.

Dave was an infectious, quirky individual. He told me the day he turned 27 that he rose up from bed, looked at the world around him, and realized everything had changed. The day I turned 27, I did just the same. 

Dave never liked being called a “Bartender.” He himself didn’t drink, and he thought of his craft as much more than just serving alcohol. He labeled himself a “Mixologist, teaching me to be one as well.”  He then proceeded to teach me the finer art of evaluating an individual and mixing their drink according to their personality and desires.  It was the best psychology training I ever received and it made all the difference in the world to my financial relationship with our guests. Serving them out of a pure heart was the key to big tips.

I found myself drawn to Dave  and his quirky humor while I was still just waiting tables. We began to talk. I shared my desire to learn how to tend bar and he said the secret formula to getting anything you want in life is to serve in the capacity you desire to see yourself in, with absolutely no expectation of return. This mindset would eventually produce the opportunity for you, and grow you as a person in the process. 

So to that end, I volunteered my time after shifts to bar-back, close the bar, clean the bar on weekends, etc. Never once during this time was I allowed to pour a drink but the time with customers, Dave, and the bar staff was enough to satiate every sense I was craving to have filled. 

And just as Dave had promised, the opportunity to be a bartender came when one of the shift bartenders quit. I had the job, was well on my way to being an intuitive Mixologist, and spent 4 years emulating Tom Cruise, and living out my version of lavita-loca.  Not to the greatest of profitability, but the lessons were invaluable. Besides, in my mind at that time, it was a type of celebrity  lifestyle that I could adopt, seeing as the movie Top Gun was 2 years in the rear view mirror and there was no chance the NAVY was ever going to let me be a fighter pilot.  

I left the NAVY after almost 7 years, and as I was processing out I sat with the squadron’s second in command, XO (Executive Officer) to walk through the customary exit interview. As the interview was wrapping up, he took me off-guard when he said “Petty Officer Craddock, this is your chance to influence the NAVY.  Please tell us what you would do different if you could be in charge.” My reply was as efficient as it was personal when I abruptly responded without thinking “Sir, I would reward those who work hard and long for you without complaint, rather than calling on them first to stay late and do the dirty jobs, while the “slackers” (at the time, that was a NAVY term for lazy people) get to go home early and skate-out on the hard jobs.”

Whew, I had FINALLY said it! The one thing ever-present on my mind at all times had come out and landed square on the desk of the second-most powerful officer in our squadron.  Although when he had asked me to share my opinion, it did soun as though he were reading it from a script with absolutely zero real evidence of interest in what I might respond with. Nevertheless, there it was now available for him to react to. I felt there was only one way for him to engage such a clear and obvious argument.

Poised and ready for him to take off his glasses, scratch his head and consider what aspect of the UCMJ (Uniform Code of Military Justice) he would dart off and lobby to change in order to put my suggestion into action, I waited…

Nowadays I muse often over the ignorant naivety of my youth, because as I was poised to receive his accolade he responded with the most influential advice I’ve probably ever been given. Advise that echoed the advice I had learned from Dave.

“Son I have a ship to run here, so to speak. On that flight line are a dozen squadron of airplanes with deadlines committed to them, commanding officers breathing down my neck, and sometimes the fate of the world lurking beneath the chili waters of the Pacific less than fifty miles off-shore in the form of Russian submarines that want to destroy our country where me and my planes are the only thing standing between their agenda and our national security!

I use the most effective resources at my disposal in order to get the job done. And if that resource is a hard working tech who knows his job and can serve without complaint, that is who I call upon. I do not worry about your feelings or expectations because they do not lend themselves to the end result I’m responsible for.

But this one thing I know for sure from experience and observation… those who serve in their capacity without expectation of return are ALWAYS recompensed and will ALWAYS come out on top of anything they endeavor to do.

And if you can believe that, you will accomplish whatever you can conceive. Now if you still want to leave the NAVY, get out of here and keep doing what you’ve always done.

You will succeed!”

With that, I walked out the door and began the long journey of learning how to appropriate this service model into my life.  Along the way I picked up more skills that brought me to today where it’s obvious to me that this is the best model for the age we are in. 

It’s the best for music, for business, and best for absolutely any relationship.  But there’s a lot to understand in appropriating it. So if you’ve struggled with succeeding through conventional means of capitalism, self-preservation, and only serving your personal agenda, then this approach to life and everything that extends from it may be for you.  As well, even if you are successful but want to find a less stressful approach to accomplishment and success, especially in music,  the same may be true for you. 

On the heels of this philosophy The Jam Room came into being. It is here to offer a platform that embraces this service-model. One of the greatest byproducts of this model is that it creates opportunity for  innovative ideas because it’s radical paradigm-shift.

So what is this model and at it’s core what does it offer?

Our podcast is called “The Nerve To Serve” because we know it takes nerves and faith, belief and the character to live by principle that puts this model into action. But the value of the system lies in its predictability. I’ve never seen it fail and the rewards along the way are unobtainable any other way.

You might be thinking at this moment, ah another service model that promises the rewards of heaven and intangible joy without the benefits of the one thing that pure capitalism offers. Cold Hard Cash!

Well if that were so, then I’d have had this thing licked thirty years ago. It’s taken all that time to see the world around me morph into an ecosystem ripe for this approach as a revenue-model. It’s taken me that long to find unique strategies, to learn digital marketing, and experience failure enough times to discover the link between service and monetary reward.

Music is the ideal platform for perfecting this model because music is on the verge of its own revolution… again. It’s also something that has service built right into it.  For you can’t really perform at your highest level without offering yourself as a vulnerable sacrifice to the audience and your own emotional pallet. So merely by being a performer, you are already 50% of the way there.

‚ÄčPlease allow me put a practical idea into your minds. 

So many artists have piles of music that are not selling and they’re in a place where they’ve kind of given up on their dreams of a professional career in music through traditional channels.  But music still pumps through the veins and every time they touch their instrument, that glint of purpose scourges their heart and then fades.

The Jam Room offers a number of paths to achieve success, including traditional ones. But with so many obstacles in those channels, we spend more of our time testing less mainstream approaches. One of them is to offer partnership alignments with nonprofits who could benefit from having their charitable  objectives personified in a music video, or two or three. 

This provides new exposure for the artist while giving the nonprofit a fresh surge of emotional responses in digital channels across the web. With a number of additional strategies, this approach has the potential to catapult an artist from obscure to world famous. 

I’ve yet to find an artist with a song that aligns with a charity who when they see the impact their music has on that charity sees it as a waste of time. In fact, many successful artist find their greatest fulfillment at the end of their careers doing this very thing.

You already have music you’ve written and produced. It’s on the web and it’s available for purchase through CDBaby or your own website, etc. But as they say in marketing, you not only need to market your product, but you also need to market your marketing. By becoming a member of The Jam Room, you empower us to do something good with your music and then we are able to use that exposure to drive traffic to your music offerings. 

By becoming a member, filling out a profile, and empowering us to align you with a nonprofit you are taking the first step towards a unique method of service and exposure. To connect you with a nonprofit, we will make a video from one of your songs and use it to promote a nonprofit in our network. Then that video will be distributed on their platform as well as ours, and beyond.

It’s powerful and rewarding, and if we select you to work with one of our nonprofit partners, it’s also free to you.

If you like these ideas, then my suggestion is to become a member of The Jam Roomfill out your profile as completely as you can, and choose “YES” in the box that says you want to be aligned with a nonprofit. We continuously monitor these profiles to create partnerships that can  effectively use our resources.

Don’t worry if your song isn’t something that from the outset sounds like a song that a charity would use. The market message that goes forth from this type of collaboration is what matters and that is not about the song or even the charitable organization. It’s about something in between that is only exposed when the two are combined.

Register now and let’s see if we can enhance your music career and impact the world at the same time!

It all starts with serving, giving yourself away, and doing so without expectation of return. It’s a daunting path if you look at it through the lens of traditional strategies, but once you commit to it, the sky opens up and you’d be amazed at how fulfilling it is in every way.

Hope to work with you, in making a difference by serving others through The Jam Room!