Launch Party

The Jam Room will host its launch party in the Band Room of the Okanogan High School where all future Friday night "Jams" will be held.   We will announce the date once it's set.

The Launch Party will be an evening of entertainment and participation as we introduce you to The Jam Room and its unique concepts for empowering musicians in the Okanogan Valley and beyond.

Whether you are a musician or just enjoy good music, we invite you to Join Us. 

Admission is FREE!

Introducing GifRiffs

What in the world is a GifRiff? It's a mash-up of animated gifs and guitar riffs. Well, any melodic hook will work just fine, I just happen to be a guitar player so that is what I use. 

I know, these are goofy-looking. Well, at the moment they are. I haven't perfected my approach yet. 

I sit down with my guitar and look for a short 4-8 bar riff. I think about different things, styles, approaches, etc. and then I try to get my fingers to do something they are not used to. Otherwise all the riffs sound the same. And for all I know, they may sound the same to you. That is why I try different approaches. 

See a GifRiff is magical because it has so many different benefits to it both as a piece of Content and as a learning device. 

To write a song takes time, it takes patience and a high level of creativity. But to finish a song takes even more! The beauty of a GifRiff is you can get the idea out of your head and into the physical/ digital world in a matter of minutes and then move on. 

I haven't found the perfect formula for them yet, but I will. Is it good to add a few lyrics to the GifRiff so you can remember what you were thinking later? Is it good to add multiple gifs or should you just repeat the same gif? 

Well, it really all depends on the riff and what you're trying to say, but I'm sure some work better than others overall. 

The cool part is that once you have a collection of GifRiff's, you can go back and listen to each one and it so stirs your creativity. I'm convinced that a year from now I will listen to a GifRiff an pen the song that goes with it, in 5 minutes. Rather than spending days, if not weeks and months trying to consciously craft a song out of these inspired hooks, I just let my subconscious reticular-activating system do the work for me while in idle mode.

Ok, there are many cool parts to a GifRiff, so you may hear me say that a lot. And yes, it's all in how you look at it. 

Content is hard to create and inspirational content even tougher. A GifRiff is the opportunity to encapsulate emotional ideas in a short bit of Content and then to share it. Keep doing this and you end up with a collection of musical Content that can will begin to emerge as a complete story. 

When I sit down to make a GifRiff, I usually give myself about an hour.  It could happen quicker if I didn't want to experiment and if I didn't spend so much time parousing animated gifs during the process.

But when I start the jam, I don't really have anything in mind. But I find that if I expose myself to something right before making it, I tend to pic up on that vibe and carry it over into the GifRiff. In other words, these short peices of Content are a great way to express an idea by simply getting close to a topic for a few minutes, allowing it to come through your music and then be captured in the GifRiff. 

Not too different from the process of writing a song, just without all the technical things having to be worked out. And if you play a GifRiff over and over... as is the nature of an animated Gif, the groove starts to work into the listener. Suddenly, the hook takes root. Hooks are naturally intended to do this anyhow.

The more of these that get made, the better this will all start to make sense. But here are a few topics around GifRiffs that I would like to explore on this blog.

  • The power of small Content pieces
  • How a GifRiff can come about in your imagination
  • How watching Gifs can inspire Riffs, after making GifRiffs
  • How making GifRiffs cause your mind to focus and teach itself
  • How much better you hear music after making a few of your own GifRiffs
  • How GifRiffs can allow non-musicians to participate in the process
  • The potential of GifRiffs
  • The ignorance of a GifRiff and how that ignorant approach can free you to be creative
  • Why any GifRiff is better than no GifRiff at all
  • How you can use GifRiffs to share your music
  • How a GifRiff can cause your music to be remembered

And on and on we will go until I've convinced you that making a GifRiff a day is a powerful way to both develop as a musician and become known for it. By the way, you are going to make much better GifRiffs than these.  I promise! I look forward to viewing some GifRiffs made by artists who are into EDM. Those will be cool.

It's cool to let people see you progress as a musician, but it's not cool to make them sit through the many hours of painful toil you go through to get there. GifRiffs allow them to experience your progress little by little. So don't worry about how bad your GifRiff comes out. I think I've proven that doesn't matter. And if you end up with a really cool or funny GifRiff because you find just the right gif or combination of gifs, and suddenly a less than perfect riff sounds awesome. You just might uncover something that otherwise would have gone unnoticed. 

Give it a try, make your own GifRiff today at GifRiff.com. It's FREE and it's fun!

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A Service Model for Popularizing & Empowering Your Music

The Jam Room has an underlying agenda besides training, collaboration, and replication and it's to empower as many charities as we can with the emotional power of music, combined with the distribution prowess of digital marketing. 

In my twenties I waited tables at an El Toritos restaurant in Northern California when I wasn't on duty at Naval Air Station Moffett Field as an aviation electronics technician for a P-3 Orion sub-hunting aircraft squadron. The extra money was nice but waiting tables was far from glamorous.  I had my eyes on the Cantina, where a cocky young showman could entertain the drunken masses. This all took place in 1988, the year Tom Cruise blew up the scene for bartenders with his Box Office hit "Cocktail." 

Needless to say I was soon flipping bottles, wearing t-shirts that were too tight, and playing the field from one side of the bar to the other.  Plenty of hard-knock lessons to explore there some other time, but for now suffice it to say that this is where I first learned the effectiveness of serving.

I never would have had this opportunity if I hadn't gotten some good advise from Dave. I wish I could remember Dave's last name, but his name tag just said Dave so that's all I remember.

Dave was an infectious, quirky individual. He told me the day he turned 27 that he rose up from bed, looked at the world around him, and realized everything had changed. The day I turned 27, I did just the same. 

Dave never liked being called a "Bartender." He himself didn't drink, and he thought of his craft as much more than just serving alcohol. He labeled himself a "Mixologist, teaching me to be one as well."  He then proceeded to teach me the finer art of evaluating an individual and mixing their drink according to their personality and desires.  It was the best psychology training I ever received and it made all the difference in the world to my financial relationship with our guests. Serving them out of a pure heart was the key to big tips.

I found myself drawn to Dave  and his quirky humor while I was still just waiting tables. We began to talk. I shared my desire to learn how to tend bar and he said the secret formula to getting anything you want in life is to serve in the capacity you desire to see yourself in, with absolutely no expectation of return. This mindset would eventually produce the opportunity for you, and grow you as a person in the process. 

So to that end, I volunteered my time after shifts to bar-back, close the bar, clean the bar on weekends, etc. Never once during this time was I allowed to pour a drink but the time with customers, Dave, and the bar staff was enough to satiate every sense I was craving to have filled. 

And just as Dave had promised, the opportunity to be a bartender came when one of the shift bartenders quit. I had the job, was well on my way to being an intuitive Mixologist, and spent 4 years emulating Tom Cruise, and living out my version of lavita-loca.  Not to the greatest of profitability, but the lessons were invaluable. Besides, in my mind at that time, it was a type of celebrity  lifestyle that I could adopt, seeing as the movie Top Gun was 2 years in the rear view mirror and there was no chance the NAVY was ever going to let me be a fighter pilot.  

I left the NAVY after almost 7 years, and as I was processing out I sat with the squadron's second in command, XO (Executive Officer) to walk through the customary exit interview. As the interview was wrapping up, he took me off-guard when he said "Petty Officer Craddock, this is your chance to influence the NAVY.  Please tell us what you would do different if you could be in charge." My reply was as efficient as it was personal when I abruptly responded without thinking "Sir, I would reward those who work hard and long for you without complaint, rather than calling on them first to stay late and do the dirty jobs, while the "slackers" (at the time, that was a NAVY term for lazy people) get to go home early and skate-out on the hard jobs."

Whew, I had FINALLY said it! The one thing ever-present on my mind at all times had come out and landed square on the desk of the second-most powerful officer in our squadron.  Although when he had asked me to share my opinion, it did soun as though he were reading it from a script with absolutely zero real evidence of interest in what I might respond with. Nevertheless, there it was now available for him to react to. I felt there was only one way for him to engage such a clear and obvious argument.

Poised and ready for him to take off his glasses, scratch his head and consider what aspect of the UCMJ (Uniform Code of Military Justice) he would dart off and lobby to change in order to put my suggestion into action, I waited...

Nowadays I muse often over the ignorant naivety of my youth, because as I was poised to receive his accolade he responded with the most influential advice I've probably ever been given. Advise that echoed the advice I had learned from Dave.

"Son I have a ship to run here, so to speak. On that flight line are a dozen squadron of airplanes with deadlines committed to them, commanding officers breathing down my neck, and sometimes the fate of the world lurking beneath the chili waters of the Pacific less than fifty miles off-shore in the form of Russian submarines that want to destroy our country where me and my planes are the only thing standing between their agenda and our national security!

I use the most effective resources at my disposal in order to get the job done. And if that resource is a hard working tech who knows his job and can serve without complaint, that is who I call upon. I do not worry about your feelings or expectations because they do not lend themselves to the end result I'm responsible for.

But this one thing I know for sure from experience and observation... those who serve in their capacity without expectation of return are ALWAYS recompensed and will ALWAYS come out on top of anything they endeavor to do.

And if you can believe that, you will accomplish whatever you can conceive. Now if you still want to leave the NAVY, get out of here and keep doing what you've always done.

You will succeed!"

With that, I walked out the door and began the long journey of learning how to appropriate this service model into my life.  Along the way I picked up more skills that brought me to today where it's obvious to me that this is the best model for the age we are in. 

It's the best for music, for business, and best for absolutely any relationship.  But there's a lot to understand in appropriating it. So if you've struggled with succeeding through conventional means of capitalism, self-preservation, and only serving your personal agenda, then this approach to life and everything that extends from it may be for you.  As well, even if you are successful but want to find a less stressful approach to accomplishment and success, especially in music,  the same may be true for you. 

On the heels of this philosophy The Jam Room came into being. It is here to offer a platform that embraces this service-model. One of the greatest byproducts of this model is that it creates opportunity for  innovative ideas because it's radical paradigm-shift.

So what is this model and at it's core what does it offer?

Our podcast is called "The Nerve To Serve" because we know it takes nerves and faith, belief and the character to live by principle that puts this model into action. But the value of the system lies in its predictability. I've never seen it fail and the rewards along the way are unobtainable any other way.

You might be thinking at this moment, ah another service model that promises the rewards of heaven and intangible joy without the benefits of the one thing that pure capitalism offers. Cold Hard Cash!

Well if that were so, then I'd have had this thing licked thirty years ago. It's taken all that time to see the world around me morph into an ecosystem ripe for this approach as a revenue-model. It's taken me that long to find unique strategies, to learn digital marketing, and experience failure enough times to discover the link between service and monetary reward.

Music is the ideal platform for perfecting this model because music is on the verge of its own revolution... again. It's also something that has service built right into it.  For you can't really perform at your highest level without offering yourself as a vulnerable sacrifice to the audience and your own emotional pallet. So merely by being a performer, you are already 50% of the way there.

Please allow me put a practical idea into your minds. 

So many artists have piles of music that are not selling and they're in a place where they've kind of given up on their dreams of a professional career in music through traditional channels.  But music still pumps through the veins and every time they touch their instrument, that glint of purpose scourges their heart and then fades.

The Jam Room offers a number of paths to achieve success, including traditional ones. But with so many obstacles in those channels, we spend more of our time testing less mainstream approaches. One of them is to offer partnership alignments with nonprofits who could benefit from having their charitable  objectives personified in a music video, or two or three. 

This provides new exposure for the artist while giving the nonprofit a fresh surge of emotional responses in digital channels across the web. With a number of additional strategies, this approach has the potential to catapult an artist from obscure to world famous. 

I've yet to find an artist with a song that aligns with a charity who when they see the impact their music has on that charity sees it as a waste of time. In fact, many successful artist find their greatest fulfillment at the end of their careers doing this very thing.

You already have music you've written and produced. It's on the web and it's available for purchase through CDBaby or your own website, etc. But as they say in marketing, you not only need to market your product, but you also need to market your marketing. By becoming a member of The Jam Room, you empower us to do something good with your music and then we are able to use that exposure to drive traffic to your music offerings. 

By becoming a member, filling out a profile, and empowering us to align you with a nonprofit you are taking the first step towards a unique method of service and exposure. To connect you with a nonprofit, we will make a video from one of your songs and use it to promote a nonprofit in our network. Then that video will be distributed on their platform as well as ours, and beyond.

It's powerful and rewarding, and if we select you to work with one of our nonprofit partners, it's also free to you.

If you like these ideas, then my suggestion is to become a member of The Jam Room
fill out your profile as completely as you can, and choose "YES" in the box that says you want to be aligned with a nonprofit. We continuously monitor these profiles to create partnerships that can  effectively use our resources.

Don't worry if your song isn't something that from the outset sounds like a song that a charity would use. The market message that goes forth from this type of collaboration is what matters and that is not about the song or even the charitable organization. It's about something in between that is only exposed when the two are combined.

Register now and let's see if we can enhance your music career and impact the world at the same time!

It all starts with serving, giving yourself away, and doing so without expectation of return. It's a daunting path if you look at it through the lens of traditional strategies, but once you commit to it, the sky opens up and you'd be amazed at how fulfilling it is in every way.

Hope to work with you, in making a difference by serving others through The Jam Room!

The Ancient Paths

The song was released through CDBaby in 2016 by Lonnie J. Good, who happens to be Teresa's supportive husband.  Who knew then that it was to help these young people in Uganda?!

A child’s prayer’s goal is to provide nutrition, medical needs, hygiene supplies, school fees and supplies to children living in severe poverty. The children of Lukwanga Village caught found/president Teresa Good’s attention when a plea for mosquito nets was answered. After a successful gofundme program, the non-profit “A Child’s Prayer” was formed as several individuals showed a desire to sponsor children one on one. What an incredible blessing to these beautiful children.

Multiple successful campaigns have been completed since then including: finishing a well for healthy water, chicken campaign, the shoe that grows, mattresses & blankets, school enrollment and uniforms.

Currently we are campaigning for land/property to build a new FREE school for the Lukwanga children. Our goal is that they will obtain life and trade skills to become successful and prosperous young adults. We would like to expand the chicken project on this property (currently producing over 100 eggs daily) as well as a large garden/agriculture area for the growing of fruit and vegetables. This will provide excellent nutrition as well as commerce opportunity.

Please  LIKE our Facebook page and feel free to contact us with any questions.

Thank you for your kind support and compassion for these beautiful little angels!

Teresa Good - Founder/ President

If You Are Doing It, Then You Are Doing It

Lonnie Good, talented songwriting mentor and local studio owner of Goodmark Studios, gives some liberating advice to songwriters. 

It's something he learned from another seasoned songwriter that's been brewing in his mind for a time. It has an impact on how we experience the process of growing into mature songwriters, performers, and musicians.

And it's so simple, yet like with many things in life, difficult to implement because our head likes to get in the way and make things harder than they are. Expectations and vivid imaginations keep us from contentment and real satisfaction.  

How to Break Into the Music Industry

December 29, 2019

Steven Memel is a regular contributor to TAXI, he’s coached contestants on The VOICE, major recording artists and has been voted the winner of the prestigious BACKGSTAGE Vocal Coach award three times.

Watch his interview with Lily Dawson for Hollywood immersive as he discusses how to break into the music industry.

SONY 360 Reality Audio

December 28, 2019

(Image Credit: SONY)

What is SONY 360 Reality Audio? According to the World's #1 Tech Buyer's Guide, Hi-Fi Tech, "SONY 360 Reality Audio is a new audio format that uses Sony’s object-based spatial audio technology to deliver a full 360-degree audio experience.  Click on the link above to see a full description of the product. 

The format has been built using the open MPEG-H 3D Audio standard, which itself has been optimised for music streaming. It supports up to 64 speaker channels and allows audio coding to be done in different ways.

Engineers can map out and place everything including vocals, individual instruments and a live audience in any position inside a 360 spherical space. Different parameters can be altered for various elements, including distances and angles."

The SONY website has a visual demo of this technology that you should definitely check out here.

A number of streaming services support this new format.

And here is an audio demo of this technology.

It seems to work best with SONY 360 enabled headphones that have been optimized in the app, which is an amazing experience and worth the investment, but with a pair of First Generation Apple Airpods we compared the 360 sound of Deezer HD to a stereo output of Spotify and actually found Spotify to be a higher quality sound with a greater spatial sensation.

And of course there are only a handful of songs currently remastered in the Deezer 360 library, so choices are limited. Nonetheless, such cerebral sounds offer an exciting glimpse into the future of sound for all of us as the technology continues to mature. 

Proving once again the future of sound and music is going to further dominate our senses. 

Music Industry Analysis

December 18, 2019

Three things drive the future of the music industry. First, the demand for creative products as innovation continues to take us into the next phase of
social and corporate evolution. Music won't just about the latest band... it'll be about matching those bands and their music to the perfect audience. 
A single band for every company, or every product, or even every IOT connected device?

Yep, that's exactly what we're saying. We believe the future of music goes from "popular" to "personal" and that specialization is the next step.
Second, because of this corporate
creative demand, the industry of disruptive music practices are on
the rise.
More and more we are seeing incubators that utilize mobile
music studios and training programs which last from 8 weeks to 12
weeks showing up to participate in this music revolution.
For a more comprehensive discussion on this subject, please
reference this excellent article
.

As referred to in the article, those who find innovative approaches
to solve the financial equation will be the ones who are successful in
the long run, and we believe early adopters will thrive during the shift, which is why The Jam Room is working towards the launch of its own unique platform for producing and marketing songs, lyrics, riffs and other
musical output in a way that conforms to this conjecture of the future.

The third influence on the scene is the block-chain, offering
worldwide electronic collaboration and sales, hosting dynamic on-
demand cataloging of short segments of musical expression all the
way up to complete productions that articulate comprehensive
themes.
For example K-Pop (Indicatie of Korean Pop Music) and Z-Pop are companies that leverage Block-Chain technology and their own
crypto-currency models to essential do what we are suggesting
we’ll be able to do in a more local and Web 2.0 way.  Block-chain is the ultimate implementation but jumping straight into it is a pricey and risky
proposition, as well as out of commercial reach for quite some time. Although it does help us see where collaboration is ultimately headed technologically, so we can adapt lessons learned from it to our own strategy. And because of the language barrier that exists between K-Pop artists and the rest of the world, this platform has limited scope. Here’s a Forbes article
discussing block-chain and how it's currently being used within the music
industry.

The world is transitioning and music is going to be a central part of
these future platforms where everything becomes categorized and
syncopated around rhythm and sound.
As the commercial demand
for highly tailored music skyrockets, innovators and musicians alike
will be scrambling to devise approaches to leveraging it, which is
where The Jam Room will be exceedingly fruitful, because we will
not only be ready for it… we’ll help define it.